George Blogs!

Over the past few days, I have been working with a number of clients of mine who have been having issues with Clickbank. Specifically, in a limited number of cases, the sales copy got rejected for making “specific income claims and implying that customers who buy this product can expect to earn the same amount of money.”

However, as we all know, income claims in some shape or form are a necessity in online copywriting. It is far easier to sell a product that promises $10,000 a month income than one that promises “thousands of dollars every month.”

With that in mind, let’s review some of the options you have as a copywriter working with a Clickbank product:

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So, you’ve finally finished putting the last finishing touches on your site. Every last bug has been meticulously hunted down and exterminated, every last table has been optimized for IE7 and FF3, everything last typo has been corrected and every last link is working.

In other words, after about a week of hard work and dedicated effort, you are finally ready to sell.

But here’s where things get complicated. You see, those customers are, by and large, an ungrateful lot. They don’t care in the slightest about the work that has gone into the site or you’ve proofread the copy so many times that you can now recite it. No – all they really care about are the benefits that you are selling.

If you’re not convinced, ask yourself this question – last time you bought a car, where you interested in its gallons per hour ratio because you were interested in the number itself, or because you were looking to save money on your gas bills?

The key to selling your website is writing good ad copy that will highlight the benefits of your product to prospective customers. Here are three sure-fire steps you can take to improve your copywriting skills today without investing much effort on your part:

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It was only a few months ago that I was an unproductive, emotionally-unstable (well, ok, that part hasn’t changed one bit), depressed waste of biomass that thought there’s no better way to spend a day than to wake up every morning, log in to World of Warcraft and log off 14 hours later, drained, exhausted, weary and dizzy.

Long story short, I was a mess in every sense of the word. I had gym membership that was costing me $165/month and that I didn’t use once since August, a computer that I wouldn’t use for anything other than gaming and e-mailing, and a part-time job that I didn’t care about one bit.

Fast forward a few months later, and I am a completely different person. I barely log into WoW anymore, except when there are raids that I just have to attend. I spent my entire day at the computer – but working on websites or e-books instead of wasting hours on YouTube and The Daily Show. I exercise at least 3 times a week, and, in general, feel better than I ever have before (although those haunting thoughts about my ex still visit me occasionally).

What changed? Simple – I finally got serious about making money online (again).

I’m no success story by any stretch of imagination. I am not rolling in cash, driving expensive cars or dating supermodels. And yet every day I wake up with the feeling that what I do in the next 24 hours will take me one step further towards my goal of financial independence.

Every day I wake up, I know I am going to spend it productively – whether by finishing my latest site or e-book, updating this blog or building my image on Tweeter.

Internet Marketing has, without doubt, changed my life. It gave me purpose where I had none – and the means to pursue my dreams.

And that, my friends, is the biggest motivator of them all.